Emphasis on Branding & Focus on Products
Make your home page do all the work for you. Include your latest added products and make sure your navigation is clear and concise. If there are promotions or sales it might be sensible to replicate some of the navigation. But be careful as you want to avoid content duplication penalties from Google. A clean layout with the emphasis on shop branding and the focus on the products that are being sold.
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Google must be able to ‘See’ your Content in order to Index it
Online shops from Creative Venom Kent are creative yet intuitive. Products are easy to browse and easy to locate. We make use of ‘filter by brand‘ and ensure the products are labeled sufficiently for search purposes and appropriately to ensure Google can see them and therefore successfully index your website pages. Website design that is stylish and elegant as well as simplistic with the user always in mind.
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Pay attention to the smallest of Detail
The product detail page should provide a greater description of the product. Try to be descriptive but do not stray from the accuracy and true representation of the product. The description is important and should vary from product to product even if they are similar. Google will reward you for the varying content by ranking you well in SERPS – Search Engine Results Pages. The options and attributes should be clearly visible to reduce the risk of a potential customer leaving your website.
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Cross-sell by showing Related Products
Once a user has shown an interest in a product by clicking, it is sensible to cross-sell by showing products that also relate to this product. This is a way of increasing your sales on a per transaction basis. Creative Venom, website designers and developers in Kent ensure this process is carried out in a way that is logical to the user and does not act as a deterrent to the initial product that was clicked.
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Add to Basket & Checkout must be visible & obvious
The basket or bag page should be simple as it needs to be startling obvious what to do next. The predominant button on this page needs to be the checkout button. This should allow the user to click once (no more) and then be taken to the chosen or preferred payment gateway.
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Pay Pal is an excellent choice for Payment Gateway
Pay Pal is an excellent choice to get the ball rolling. The fees are extremely low and the infrastructure and security is improving constantly. You do not have to have a Pay Pal account and the user can therefore pay using their preferred credit or debit card. Creative Venom will advise you on your payment method. Pay Pal is ever increasing in popularity and so to is Sage Pay. Each of these provide a ‘pro’ account whereby you can seamlessly integrate with your website so the user experience starts and finishes on one site – yours!
