Search Engine Optimisation and Digital Asset Optimisation are now playing a crucial role in getting your Content found
Creative Venom share some important features of their Content Management System – essential for promoting the best practices of each. Website Design and Development in Kent is changing – here’s why…
website-content-management-system-kent
Positive User Experience
Language adopting a suitable tone for the intended audience/s
Well constructed paragraphs of Content that encompasses Key Words and Phrases for the purposes of being found on Search Engines
Use of Block Quotes, Bullets and other grammatical and graphical devices to breakup Content
Suitable use of Imagery to reinforce messages and create synergy with exiting Advertising and Branding
Prominent and Intuitive Primary Navigation. The need for Secondary and Tertiary Navigation should also be considered. Consideration should be given to the variety of Browsers being used across PC and Macintosh platforms
Extended provisions should be made through additional Styles Sheets or completely re-purposed Content for the advance of Smart Phone accessing the information
Search Engine Optimisation Kent should be evident but so too should Digital Asset Optimisation Kent – How well is your Rich Media (PDF and Video for example) optimised for Usability and streamlined for download. How quickly can the User engage and form a response to the Content you are offering?
Content needs to be refreshed and kept updated. Snippets of articles with a highlighted pathway to the full content often prove a successful way to create a compelling and dynamic Home Page. Social Media should be treated in the same way. Display the latest Tweets, Posts and Uploads. Clearly flagged SM buttons for Users to Follow and Subscribe to such feeds
Accessibility is important. Hot Key implementation. Making sure Image Content have Alternative tags assigned to them. Ensure a Style Sheet is in place to allow Users to enlarge the font size and maybe make some adjustments to Themes and/or Colours.
Content Management System Kent
Admin-friendly environment for adding and maintaining page content. Libraries and Galleries for managing all media
WYSIWYG editing available as well as other means of markup such as HTML for greater and tighter control
News and Blogging facilities that generate logical page names URL’s for effective and productive Search Engine Rankings
Facility to go through an approval process before any Content goes Live
Levels of authority can be set to assign ownership and permissions other particular Content
The system allows multiple Domains to be edited within the same environment. Possible to create sub sites and administer them from the same screen.
Custom modules or ‘Blocks’ can be added to provide greater flexibility and serve bespoke Content on particular pages or sections of the site.
Functional Requirement
Multiple Products can be managed and added – no real cap is in place
Products can be organised in categories and then sub-categories as deemed necessary
About Us – pages such as these can be added through the system and then managed accordingly – multiple pages can be added
Private and Public Sectors can be set up using the Authorisation and Permissions tool. Content is then served accordingly. Password protected areas can be setup as well as additional layers of security
Contact Us – all Forms (including Call Back Forms) and Fields can be managed through the system. Email control and notifications managed here too
Blogs / Forums and Knowledge Bases are additional modules that can be installed to provide this functionality
Content can be viewed in a number of ways using different Filter to serve the Content – i.e. by Sector or suggesting products to facilitate a solution etc
Events and Registration all managed in the same way Forms are managed on the system
Internal User Requirements
User Friendly for managing and editing
Some WYSIWYG design available but this is always a guide as rendered content will always appear different across a variety of browsers. Other viewing and previewing methods are also available before content is made Live
Approval process is available
Columns and Layouts will be provided as pre-designed and built templates that will provide you with all the required Layout flexibility you will need to shape the Front End
Sections and then sub-sections and pages can be generated within a few clicks
Blind links and pages can be created, again using the Authorisation, Permissions and Password protection tools
The Content Management System Kent will allow you to meet all the legal Online requirements
Training Days can be provided
PDF Manuals are available at the point of Handover to refer to – support line available – 2-3 hour response times etc
Full New Media Integration can be provided – Marketing and SEO plan should compliment each other
Analytics and Ad-words could work together to create quality and measurable leads
Auto creation of ‘Sharing’ links for Social Media and Networking to take place
The CMS will provide the facility to assign banners (rotational or animated or static) to any given section or sub section/page
Smart Devices will need to have a separate style sheet to determine their layout
Bar Code identity or QRCodes can be positioned on pages where necessary
Attracting Users
Aesthetically pleasing. Compelling design with the correct balance of image, content and white space
Clear and intuitive Navigation throughout – maybe secondary and tertiary – mirror navigation at the foot of the site
Variety of Style Sheets to allow the website to re-purpose content depending on user-type
Comprehensive Search facility indexing all site content including rich media
Relevant Forms that are served programatically based on User-type
Interactive Demos – give consideration to file format and size as well as execution – these will need to deploy on smart media devices too
Downloads – whatever media type – video or just audio etc
Google Analytics to provide stats and site activity reports – create segments relevant to market or product area.
