Emphasis on Branding & Focus on Products

Make your home page do all the work for you. Include your latest added products and make sure your navigation is clear and concise. If there are promotions or sales it might be sensible to replicate some of the navigation. But be careful as you want to avoid content duplication penalties from Google. A clean layout with the emphasis on shop branding and the focus on the products that are being sold.

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Google must be able to ‘See’ your Content in order to Index it

Online shops from Creative Venom Kent are creative yet intuitive. Products are easy to browse and easy to locate. We make use of ‘filter by brand‘ and ensure the products are labeled sufficiently for search purposes and appropriately to ensure Google can see them and therefore successfully index your website pages. Website design that is stylish and elegant as well as simplistic with the user always in mind.

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Pay attention to the smallest of Detail

The product detail page should provide a greater description of the product. Try to be descriptive but do not stray from the accuracy and true representation of the product. The description is important and should vary from product to product even if they are similar. Google will reward you for the varying content by ranking you well in SERPS – Search Engine Results Pages. The options and attributes should be clearly visible to reduce the risk of a potential customer leaving your website.

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Cross-sell by showing Related Products

Once a user has shown an interest in a product by clicking, it is sensible to cross-sell by showing products that also relate to this product. This is a way of increasing your sales on a per transaction basis. Creative Venom, website designers and developers in Kent ensure this process is carried out in a way that is logical to the user and does not act as a deterrent to the initial product that was clicked.

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Add to Basket & Checkout must be visible & obvious

The basket or bag page should be simple as it needs to be startling obvious what to do next. The predominant button on this page needs to be the checkout button. This should allow the user to click once (no more) and then be taken to the chosen or preferred payment gateway.

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Pay Pal is an excellent choice for Payment Gateway

Pay Pal is an excellent choice to get the ball rolling. The fees are extremely low and the infrastructure and security is improving constantly. You do not have to have a Pay Pal account and the user can therefore pay using their preferred credit or debit card. Creative Venom will advise you on your payment method. Pay Pal is ever increasing in popularity and so to is Sage Pay. Each of these provide a ‘pro’ account whereby you can seamlessly integrate with your website so the user experience starts and finishes on one site – yours!

Creative Venom have a tremendous amount of experience and knowledge to share when it comes to banner advertising. Below is a variety of design solutions over the last couple of years. It is important to consider what type of animation you require for your banner. In most case the simple banners have the desired effect, but you can’t rule out some of the greater impact animations with the use of Flash and/or other integrated pieces of video.

Static or Animated Banners for your Website – Creative Venom – Web Developers Kent

If speed is important to you, you may want to go for something simple in terms of design. Stick to just a few colours and animate over less frames whilst trying to avoid too much tweening. If you are not too concerned then you may wish to go for something more creative, introducing more colours with a slightly more complicated (and often all the more attention-grabbing) animations. You may even wish to experiment with audio. This often results in an arresting marketing piece for any killer ad campaign.

As you will see below, Creative Venom, located in Whitstable Kent, will be able to give you all the advice you need before making a start. We have worked with a cross section of industries and have a pretty good idea of what works!

Simple, easy to use and edit Online Shops Kent

The following prices are guide line prices. In reality specifications will differ and will almost always require an element of bespoke design or development. Therefore these prices are for benchmarking only.

The following shopping cart solutions are ‘bolt-on’ facilities, and therefore assume that there is already a website of sort, either already exiting on the Internet or at the planning stage, and therefore, may be part of the overall specification.

From £750 – Shop A – Really Simple Shop

• All products are displayed on one page (still well laid out and logically organised)
• The Title of the product is displayed (important for SEO)
• The description and the ‘add to basket’ button is displayed once the user is viewing the larger image in ‘lightbox’ (designed with simplicity in mind and with as few clicks as possible)
• Up to 50 products – Pay Pal (remember Pay Pal is also used to power payments taken from credit cards so do not think that this is a limitation on payment methods)
• Once added to the ‘basket’ the user is taken to the ‘shopping basket’ page where they will see the products they have added during the session (their visit to the site)
• At the ‘shopping basket’ page the user can confirm the price and proceed to checkout, increase the quantity, remove the product altogether from the ‘basket’ or continue shopping with the intent to add more products to the ‘basket’
• If the user clicks ‘checkout’ they will be taken across to Pay Pal in a new browser window
• The parameters from the order will be passed to Pay Pal and the user will confirm payment
• A header graphic or logo can be positioned at this point to indicate to the user that they are still in the right place to complete their transaction
• After payment the user will get sent confirmation from Pay Pal and the website owner will also be sent an email of the order
• Largely, it will be down to the website owner to check their Pay Pal account regularly to monitor sales, History and Ordering activity
• Basic control over postage/shipping

From £1,250 Shop B – Basic Online Shop Kent
(all of simple shop features plus…)

• Products can be displayed on multiple pages with no restrictions on categories and sub-categories
• Up to 150 products (recommended)
• Pay Pal and Sage Pay for payment mechanisms – The main benefit of Sage Pay is that funds are deposited straight into your company bank account
• Export subscribers list to Campaign Monitor ready to design and create Email bulletins
• The payment can be taken on the actual site within the intended site design. The user will not be taken to third party payment gateways and the process of taken payment is a lot smoother
• The user will have their own login and therefore account to view orders and payment status
• Orders will appear in admin area and be able to be moved through simple order progression (in progress, dispatched, problem, refund etc)
• Fancier handling of multiple product images (i.e. Zoom, image gallery)
• When a user orders for a second time their address information will be remembered
• If payment pages are required to be within the site an SSL Certificate is required at a cost of £95 / year

From £5k Shop C – Advanced Online Shop Kent (all above features plus…)

This shop will be designed on a bespoke basis to ensure the user experience is inline with the objectives of the site. This shop will include all the benefits of the previous shop along with:

• Order Tracking
• Multi Currency
• Linked into Google Analytics on a per product basis for advanced statistics
• Full bespoke design
• Product Variation
• Multiple Email Campaign
• Advanced Shipping and full P&P control
• Any other required elements custom to the site requirements

Secure Hosting
£200 Hosting PA – Full requirements would need to be discussed…

Product Photography – Photographic Studio Whitstable Kent

Creative Venom – Photographic studio Kent have a superb grasp of product and macro photography, capturing every facet of detail. The example above showcases our approach to instrumental and measuring equipment. The Metrology department of MJ Allen Ashford Kent demanded a high level of detail. The products needed precise lighting to highlight the dials. Products included gauges, measuring devices, brake blocks, calipers, springs and levels.

On-location shoots – Photographic Studio & Services Whitstable Kent

Creative Venom Kent have ample experience of on-location shoots. We have all the equipment necessary to capture your desired look for your website, brochure or advert. Above shows a shoot at MJ Allen’s Iron Foundry and Non Ferrous Foundry Ashford Kent. A variety of techniques were used to capture activity in a mostly dark environment with intricate areas of extreme bright light. Images of Welding and Pattern Making were suitably achieved thus providing stunning images for all their promotional material and group website development Kent.